Blogs

HS11 AND SAMPLE SALE - MARCH 3RD - BYRON BAY

Tuesday, Feb 21, 2012 / NEVASLOTHIN

We have a little competition going on over at our Facebook page right now. You can win a $200 shopping spree at the clearance sale. Check it out HERE.

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100LIMITED - THIS WEEK - THRASHIN

Monday, Feb 20, 2012 / NEVASLOTHIN

"Thrashin" was yet another cult classic from the 80's based around the corny lives of competing out of town skateboarder Corey Webster and his time spent in LA. There is a love interest and of drama with the older brother (Hook) who is part of the a local skate gang called "The daggers". Classic. 

"Thrashin" will be online this Wednesday the 22nd of Feb. 

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BEHIND THE BRAND - FRESH BATCH OF THRILLS

Thursday, Feb 16, 2012 / NEVASLOTHIN

Our friends and fellow Byron Bay industrial Estate resident froth dogs, THRILLS recently borrowed our loading ramp to unload a fresh shipment of bikes from Japan. These road cruisers are headed straight in to the THRILLS chop shop for a re-make before hitting the sales floor. Go and check these guys out. Their online HERE

 Also, incase you didn't notice our all new AUTUMN12 range is online and in-store now. Go HERE. 

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Joey L

Tuesday, Feb 14, 2012 / AFENDS AUSTRALIA

joey l

Joey L is a truly inspiring photographer. If you haven't seen his work yet I highly recommend you take a long hard look at what he does best.

He started out shooting band photos on a 'point and shoot camera' and quickly developed his own unique style of flash photography.

He really honed his technique and style whilst travelling the world to remote villages and capturing un-comparable images of tribesmen in there natural state.

Whilst achieving all this he has managed to release tutorial dvd's which can be found for purchase on his website

Check him out here!

joey l

joey l

joey l

joey l

100LIMITED - CLASS OF FRIDAY

Monday, Feb 13, 2012 / AFENDS AUSTRALIA

class of friday

This weeks LTD tee is titled "The class of friday" and based on the 1995 cult classic.

"Friday", Starring Ice Cube, Chris Tucker and more as two stoner hood rats living in South central LA. The film revolves around 16 hours in the life of Craig Jones (Ice cube) and Smokey (Chris Tucker) and there unemployed lives. Sounds familiar?

Get "CLASS OF FRIDAY" online and in-store this wednesday the 15th of Feb. Check out the rest of the LTD program HERE. 

BEHIND THE BRAND - 360 LIVE

Tuesday, Oct 02, 2012 / NEVASLOTHIN

Last saturday night melbourne based rapper 360 played a show at the great northern hotel in the Bay. We went along, checked it all out and we were blown away by the turn out. 360 is selling out shows all around Australia if get a chance go and check him out. Here are a few snaps from the night and little video. 

We have been flat out here with the new AUTUMN12 range rocking up so this blog post is a day late. Im sure you will live. Please be patient we want to get these threads to you for the 15th! 
Frothers were frothing. Front to back. 

AFENDS - 360 IN BYRON BAY 4/2/2012 from AFENDS on Vimeo.

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100LIMITED - BAT COUNTRY IN-STORE

Thursday, Aug 02, 2012 / NEVASLOTHIN

Get in online HERE. 

100LIMITED - BAT COUNTRY

Saturday, Jun 02, 2012 / NEVASLOTHIN

Duke and Gonzo take a wild drug induced adventure in to the wild of las vegas in the 1990's classic Fear and Loathing Las Vagas. The movie was a cult classic and a great exaggeration of seriously wild bender by Duke (johhny depp) and Dr. gonzo (Benico del Toro. Originally a novel based on two trips taken to Vegas by the books novelist, Hunter S. Thompson and his attorney Oscar Zeta Acosta in march of 1971.  

Get "BAT COUNTRY" online and in-store this wednesday the 8th of Feb. Check out the rest of the LTD program HERE. 

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KILLER PACK EIGHTEEN

Friday, Mar 02, 2012 / NEVASLOTHIN

Get it online here now.

BEHIND THE BRAND - SUMMER MEET

Thursday, Feb 02, 2012 / NEVASLOTHIN

Our sales have all been in town for our seasonal range meet for Summer 2012 (which is going to blow minds) the boys are walked through each garment before they hit the road to visit your local AFENDS retailer. If you see these guys in your town be nice they might hook you up.  

Our Limited Edition program has been going nuts. Check them all out here. 

This is what it does.

Toby Cregan makes rad videos. JS is a RADICAL. Warehouse mini ramp plans are finished. Frothing. 

100LIMITED - STRAIGHT OUTTA BYRON IN-STORE

Monday, Jan 02, 2012 / NEVASLOTHIN

The AFENDS label was born and bred in Byron Bay, NWA on the other hand were Straight outta compton. Although we we grew up on the other side of the world these guys had a massive impact on us and helped mold the shape of hip hop and street culture  world wide. Get Straight outta Byron in-store or online now.  Be a "Radical", Express yo self. 

AUTUMN 2012 IS COMING 15TH OF FEB

Monday, Jan 30, 2012 / NEVASLOTHIN

On wednesday the 15th of February we will be releasing our Autumn 2012 range online and in-store. Be one of the first looking fine this season, pick something up from AFENDS SYDNEY, AFENDS BYRON BAY, AFENDS MELBOURNE, The AFENDS.COM WEBSTORE or any of our Radical retailers Australia wide. 

Preview the range here and watch the video look books bellow.