Blogs

People Choice - Kai Neville

Thursday, May 03, 2012 / Samuel Nolan

afends denim

The all new OLIVE SKINNY DENIM

This week we got in contact with Kai Neville to see what product he like the most from our current range. His choice was from our new range of Colour Denim, the 'OLIVE SKINNIES'. This denim has all the solid traits from our regular range including high grade mechanical stretch for a tighter more comfortable fit, heavy weight stitching and triple fold internal seams for added durability and strength, along with the trademark double stitched outer leg, printed internal pockets, zip fly and a real leather branded patch.

If your not fimiliar with Kai, he is an amazingly talented filmographer in the freesurfing world. Kai has become an inivator in the surf community with his previous releases Modern Collective & Lost Atlas. He is currently working on a new project 'WHAT YOUTH'. This is going to be a project worth keeping an eye on!

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AFENDS ON INSTAGRAM @afendsvisions

Sunday, Feb 05, 2012 / Samuel Nolan

Not following us on Instagram? Find us @afendsvisions for behind the scenes images, sneek peaks of future ranges, heads up about competitions & Just our general everyday lives here in the bay.

If you don't have an iPhone don't stress! you can find our feed online here - http://statigr.am/afendsvisions 

Weekly Steeze 10 - V3.0

Thursday, Jan 05, 2012 / Samuel Nolan

Get this weeks steeze at 15% OFF! Brand New Rusted Denim & Ratboy Jacket need i say more……

Keep an eye on the DAILY DOSE every tuesday for fresh packs at discounted prices.

This weeks pack includes:
1. Ratboy Jacket
2. Rusted Skinny Denim 
3. Firefly Gypsy Sunglasses
4. Mineral Wash Scoop Neck Tee
5. Misled Beanie 

Its Available HERE now, check it!

100LIMITED 2 FOR $100

Monday, Apr 30, 2012 / Samuel Nolan

This week we are celebrating the life of our 100 Limited program.

We have made over 70 limited tee's in an weekly growing range covering many various topics. The Limited tee's are always reflective of current global events and happenings that we feel are in need of a bit more attention and love. Its always a fun topic at AFENDS HQ trying to get multiple brains on the same page to decide on a specific design. We have had great feedback from all you guys on the range and that's one of the reasons that we love making it!

Out of appreciation for our customers and the range we are having a 2 for $100 sale on the limited range this wednesday!

Check out the full range of the LTD Program Here.

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Tumblr Sunday

Sunday, Apr 29, 2012 / Samuel Nolan

Behind the Brand - Party Time........... Excellent!

Saturday, Apr 28, 2012 / Samuel Nolan

Here are some snaps caught at the Van She party held at our warehouse last weekend. We have a small clip also in the making that will be released soon. Be sure to check out our facebook and like us so you can see the clip as soon as its released on there!

We hope everyone that attended had a great time & there will be plenty more events to come so keep your eyes peeled! 

KILLER PACK TWENTY SEVEN

Friday, Apr 27, 2012 / Samuel Nolan

Make sure you pick up this weeks killer pack at 50% this weekend only!
Available Now HERE! 

Radicals Pick - Surf Ambassador Hendo

Thursday, Apr 26, 2012 / Samuel Nolan

The NINETEEN FIFTY SINGLET

The Nineteen Fifty singlet is inspired by the old days of the pin up. Like all of our printed tee range this singlet is super lightweight and the print itself is soft to touch.

Surf Ambassador Hendo had a few words to say about his choice:
"I'd say that right now (seeing as it's pool party season out here - California) the "Nineteen Fifty" singlet pretty much gives me a major froth-chub!  I could only imagine the Myrtle vision I'd get while wearing that tank and doing twisties behind the decks while throwing up the occasional shaka and Froth Call!  Plus I've always been a sucker for pin-ups and the 1950s lifestyle!

Jump over and check out Surf Ambassador Hendo's new mix here.

Grab yourself one here online now from the Afends webstore, or from one of our concept stores & many good retailers.

100LIMITED - HASTA LUEGO - AVAILABLE NOW

Wednesday, Apr 25, 2012 / Samuel Nolan

This weeks 100LTD is now ONLINE  & in our MelbourneSydney & Byron Bay concept stores, as well as a few good retailers.

Dont forget to visit the rest of our 100LTD program HERE.

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Weekly Steeze 9 - V3.0

Tuesday, Apr 24, 2012 / Samuel Nolan

weekly steeze

Get this weeks steeze at 15% OFF! Valued at $509.65 it is now ONLY $433.2

Keep an eye on the DAILY DOSE every tuesday for fresh packs at discounted prices.

This weeks pack includes:
1. Black Gloss Wolvez
2. Navy Contrast Denim
3. Flame Tweak Tee
4. Kit Trucker
5. Run & Hide Belt
6. Oceans Hesh Backpack
7. Oceans Hesh Flipwallet

Its Available HERE now, check it!

100LIMITED - THIS WEEK - HASTA LUEGO

Monday, Apr 23, 2012 / Samuel Nolan

afends ltd

With April currently seeing the demise of La Niña we also see a change in weather systems. This weeks limited Tee will gently coax your Easter indulged brains from their chocolaty crust by kindly schooling you in meteorological theory. No need to thank us, just stick one on and you’ll be reeling for your next Geography lesson.

Printed in Australia on 100% Pre-shrunk cotton!

Only 100 availabe online this wednesday in our LTD Program

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Tumblr Sunday

Sunday, Apr 22, 2012 / Samuel Nolan

ROCK 'N' ROLLLLLLLLL!!!!!!!!!

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