{"title":"Mens - New Arrivals","description":"\u003cp\u003eThe latest additions to the Afends men's range. New tees, shirts, denim, boardshorts, hoodies and accessories - updated each season in hemp, organic cotton and recycled blends. If you want to see what's just landed, start here.\u003c\/p\u003e\n\u003ch4\u003eShop the range\u003c\/h4\u003e\n\u003cp\u003eBrowse all men's new arrivals, or head straight to a category - \u003ca href=\"\/en-eu\/collections\/mens-tops-tees\"\u003etees\u003c\/a\u003e, \u003ca href=\"\/en-eu\/collections\/mens-tops-shirts\"\u003eshirts\u003c\/a\u003e, \u003ca href=\"\/en-eu\/collections\/mens-bottoms-pants\"\u003epants\u003c\/a\u003e, \u003ca href=\"\/en-eu\/collections\/mens-shorts-boardshorts\"\u003eboardshorts\u003c\/a\u003e or \u003ca href=\"\/en-eu\/collections\/mens-headwear\"\u003eheadwear\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"afends-unisex-breathe-six-panel-cap-coffee","title":"AFENDS Unisex Breathe - Six Panel Cap - Coffee","description":"\u003cp\u003eSix-panel cap in a washed coffee twill with contrast topstitch running the crown and brim. Embroidered branding across the front carries the Joaquin Motor edge - traditional tattoo influence meets streetwear. Adjustable metal clasp at the back with branded hardware. Broken-in from the start.\u003c\/p\u003e\n\u003cp\u003e~\u003c\/p\u003e\n\u003cp\u003eUnisex cap\u003cbr\u003eSix-panel construction\u003cbr\u003eEmbroidered front branding\u003cbr\u003eContrast topstitch detail\u003cbr\u003eAdjustable metal clasp closure\u003cbr\u003eArtwork by Joaquin Motor\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003cbr\u003e100% Recycled Cotton Twill, 255gam\u003c\/p\u003e","brand":"AFENDS","offers":[{"title":"OS","offer_id":43965411917958,"sku":"A263617-COF-OS","price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/8277\/files\/A263617-COF_2_ab630564-1f0f-4852-b9ff-4d358dfa5b1f.webp?v=1782783096"},{"product_id":"afends-unisex-real-life-six-panel-cap-pine","title":"AFENDS Unisex Real Life - Six Panel Cap - Pine","description":"\u003cp\u003eWashed cotton twill six-panel with contrast embroidery front and back. The 'Real Life' cap carries a soft, broken-in feel from the first wear, with an unstructured crown that sits low and relaxed. Adjustable brass buckle at the back and embroidered Afends logo patch complete it.\u003c\/p\u003e\n\u003cp\u003e~\u003c\/p\u003e\n\u003cp\u003eUnisex cap\u003cbr\u003eUnstructured six-panel crown\u003cbr\u003eCurved brim\u003cbr\u003eAdjustable brass buckle closure\u003cbr\u003eEmbroidered Afends logo patch at back\u003cbr\u003eArtwork by Is This Real Life?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003cbr\u003e100% Recycled Cotton Twill, 255gam\u003c\/p\u003e","brand":"AFENDS","offers":[{"title":"OS","offer_id":43965411983494,"sku":"A263616-PNE-OS","price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/8277\/files\/A263616-PNE_1.webp?v=1782783045"},{"product_id":"afends-unisex-double-vision-two-pack-socks-black-white","title":"AFENDS Unisex Double Vision - Two Pack Socks - Black \/ White","description":"\u003cp\u003eTwo-pack crew socks in black and white, each carrying artwork by Is This Real Life? Recycled cotton blend with elastane for stretch and recovery. Small detail, quiet attitude.\u003c\/p\u003e\n\u003cp\u003e~\u003c\/p\u003e\n\u003cp\u003eWomens socks\u003cbr\u003eTwo-pack\u003cbr\u003eCrew length\u003cbr\u003eStretch fit\u003cbr\u003eArtwork by Is This Real Life?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003cbr\u003e79% Recycled Cotton, 12% Elastane, 6% Nylon, 3% Rubber\u003c\/p\u003e","brand":"AFENDS","offers":[{"title":"OS","offer_id":43965412147334,"sku":"A263671-BWH-OS","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/8277\/files\/A263671-BWH_1.webp?v=1783385330"},{"product_id":"afends-unisex-flora-two-pack-socks-multi","title":"AFENDS Unisex Flora - Two Pack Socks - Multi","description":"\u003cp\u003eThe 'Flora' socks come in a 2-pack, with contrast detailing on the calf, sole and toe-heel.\u003c\/p\u003e\n\u003cp\u003e~\u003c\/p\u003e\n\u003cp\u003eWomens socks\u003cbr\u003e2 pack\u003cbr\u003eOne Size Fits Most\u003cbr\u003eLong-Lasting Wear\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003cbr\u003e79% Recycled Cotton, 12% Elastane, 6% Nylon, 3% Rubber\u003c\/p\u003e","brand":"AFENDS","offers":[{"title":"OS","offer_id":43965412212870,"sku":"A263670-MUT-OS","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/8277\/files\/A263670-MUT_1.webp?v=1783385316"},{"product_id":"afends-mens-genesis-heavyweight-boxy-tee-white","title":"AFENDS Mens Genesis - Heavyweight Boxy Tee - White","description":"\u003cp\u003eThe perfect blank tee. Boxy fit, heavy weight and premium hand feel. Dress it up or down, in any way you please. With genesis on, you'll always feel at ease.\u003c\/p\u003e\n\u003cp\u003e~\u003c\/p\u003e\n\u003cp\u003eUnisex boxy t-shirt\u003cbr\u003eSlightly cropped wider fit\u003cbr\u003eRibbed crew neckline\u003cbr\u003eHeavyweight fabric\u003cbr\u003eSize up for oversized fit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003cbr\u003eOur male model wears a size M and is 183cm tall.\u003cbr\u003eOur female model wears a size S and is 170cm tall.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003cbr\u003e50% Recycled Cotton 50% Cotton Jersey\u003cbr\u003eHeavyweight, 240gsm\u003c\/p\u003e","brand":"AFENDS","offers":[{"title":"XS","offer_id":43965415555206,"sku":"M270002-WHT-XS","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":43965415587974,"sku":"M270002-WHT-S","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43965415620742,"sku":"M270002-WHT-M","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43965415653510,"sku":"M270002-WHT-L","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43965415686278,"sku":"M270002-WHT-XL","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":43965415719046,"sku":"M270002-WHT-XXL","price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/8277\/files\/Capture_00570.jpg?v=1771386661"},{"product_id":"afends-mens-genesis-heavyweight-boxy-tee-stone-black","title":"AFENDS Mens Genesis - Heavyweight Boxy Tee - Stone Black","description":"\u003cp\u003eThe perfect blank tee. Boxy fit, heavyweight and premium hand feel. Dress it up or down, in any way you please. 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Boxy fit, heavy weight and premium hand feel. Dress it up or down, in any way you please. 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Boxy fit, heavy weight and premium dry hand feel. Dress it up or down, in any way you please. With genesis on, you'll always feel at ease.\u003c\/p\u003e\n\u003cp\u003e~\u003c\/p\u003e\n\u003cp\u003eMens boxy fit t-shirt\u003cbr\u003eSlightly cropped wider fit\u003cbr\u003eRibbed crew neckline\u003cbr\u003eHeavyweight dry hand feel\u003cbr\u003eSize up for oversized fit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003cbr\u003eOur male model wears a size M and is 174cm tall.\u003cbr\u003eOur female model wears a size S and is 170cm tall.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003cbr\u003e50% Recycled Cotton 50% Cotton Dry Jersey\u003cbr\u003eHeavyweight, 240gsm\u003c\/p\u003e","brand":"AFENDS","offers":[{"title":"XS","offer_id":43965421224070,"sku":"M270002-GRM-XS","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":43965421256838,"sku":"M270002-GRM-S","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43965421289606,"sku":"M270002-GRM-M","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43965421322374,"sku":"M270002-GRM-L","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43965421355142,"sku":"M270002-GRM-XL","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":43965421387910,"sku":"M270002-GRM-XXL","price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/8277\/files\/W250308-WNB_0943_5278b9a4-e1c0-4688-ba14-3d494e4848fd_0012_M230002-GRM_0207-_1.png?v=1752812746"},{"product_id":"afends-mens-genesis-heavyweight-boxy-tee-washed-slate-blue","title":"AFENDS Mens Genesis - Heavyweight Boxy Tee - Washed Slate Blue","description":"\u003cp\u003eThe perfect blank tee. Boxy fit, heavyweight and premium dry hand feel. Dress it up or down, in any way you please. 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Boxy fit, heavyweight and premium dry hand feel. Dress it up or down, in any way you please. With genesis on, you'll always feel at ease.\u003c\/p\u003e\n\u003cp\u003e~\u003c\/p\u003e\n\u003cp\u003eUnisex boxy t-shirt\u003cbr\u003eSlightly cropped wider fit\u003cbr\u003eRibbed crew neckline\u003cbr\u003eHeavyweight dry hand feel\u003cbr\u003eSize up for oversized fit\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note: This garment is pigment-dyed and has been designed to fade over time.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003cbr\u003eOur studio model wears a size M \/ 32 and is 182cm tall.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003cbr\u003e50% Recycled Cotton 50% Cotton Dry Jersey\u003cbr\u003eHeavyweight, 240gsm\u003c\/p\u003e","brand":"AFENDS","offers":[{"title":"XS","offer_id":43965423026310,"sku":"M270002-MBM-XS","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":43965423059078,"sku":"M270002-MBM-S","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43965423091846,"sku":"M270002-MBM-M","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43965423124614,"sku":"M270002-MBM-L","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43965423157382,"sku":"M270002-MBM-XL","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":43965423190150,"sku":"M270002-MBM-XXL","price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/8277\/files\/M270002-MBM_0016_8f446242-41bb-4cc1-9195-753dadb8ee43.webp?v=1782355681"},{"product_id":"afends-mens-burnin-retro-tee-washed-slate-blue","title":"AFENDS Mens Burnin - Retro Tee - Washed Slate Blue","description":"\u003cp\u003eReigniting our OG flame design. 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