The longest-lasting garment is the one you already own.
We make our clothes to last - natural or recycled fibres, tight construction, built for real wear. But the biggest thing that determines how long a piece lives isn't what it's made from, it's how you look after it. A few small habits (wash less, wash cold, skip the dryer) turn a good garment into one that sticks around. Specifics per fabric below.
Seersucker
Lightweight with a naturally puckered texture - built to breathe.
WASHING & DRYING
Cold hand wash only, or cold machine wash inside out in a wash bag. Line dry in the shade - no tumble drying.
AVOID
Ironing. The puckered texture is woven in, not pressed in - flattening it removes the whole point of the fabric. Also skip bleach, soaking, wringing, hot water, and dry cleaning.
GOOD TO KNOW
The crinkle is structural, not a finish. It won't wash out and doesn't need ironing back into shape after washing. Seersucker gets softer with wear while holding its texture - it's designed to be low maintenance.
REPAIR & END OF LIFE
Small holes or loose seams are easy hand-stitch repairs. Once trims and labels are removed, 100% organic cotton seersucker pieces are home compostable; blended fabrics should go to textile recycling instead.
JERSEY & FLEECE
Hemp or recycled cotton jersey and fleece - used across tees, singlets, jumpers, and hoodies. Different dye processes are used to get different finishes, so care is consistent but the fabric behaviour can vary slightly piece to piece.
WASHING & DRYING
Cold hand wash, or cold machine wash inside out in a wash bag. Line dry in the shade. If ironing is needed, use a warm iron on the reverse side only.
AVOID
Bleach, soaking, wringing, dry cleaning, and ironing directly over prints or accessories - heat lifts or cracks prints and flattens brushed fleece pile.
GOOD TO KNOW
Because different dye methods are used across the range, pieces can fade or soften at slightly different rates - that's expected, not a fault. Washing inside out protects both prints and, on fleece, the brushed nap.
REPAIR & END OF LIFE
Small tears or loose seams are usually easy hand-stitch repairs. Once trims, prints, and labels are removed, 100% organic cotton jersey and fleece pieces can be composted; blended fabrics should go to textile recycling instead.
Knitwear
Soft, cosy, and prone to losing shape if it's treated like a t-shirt.
WASHING & DRYING
Cold hand wash only, or cold machine wash inside a garment bag on a gentle cycle. Use a wool-specific detergent - it protects the fibres in a way regular detergent doesn't. Never wring. Dry flat in the shade, reshaping gently while damp; never hang wet or dry knitwear, as the weight will pull it out of shape at the shoulders and neckline.
AVOID
Bleach, soaking, wringing, ironing, dry cleaning, and hanging (wet or dry). To avoid tearing or snagging the fabric, be careful when wearing jewellery or sitting against rough or textured surfaces.
GOOD TO KNOW
Pilling is normal on knitwear and isn't a fault - a fabric shaver or knit comb will keep it looking fresh. Store folded, never on a hanger, to protect the shape long-term.
REPAIR & END OF LIFE
Small holes and dropped stitches can usually be hand-repaired rather than replaced. Check garment composition before disposal - 100% natural-fibre knits can be composted once trims and labels are removed; blended knits should go to textile recycling instead.
DENIM
Built to fade and wear in - the imperfections are the point.
WASHING & DRYING
Wash infrequently. Spot clean small stains instead of running a full wash where you can. When you do wash, use cold water with like colours, inside out, on a gentle cycle. Line dry in the shade. If ironing is needed, use a warm iron on the reverse side only.
AVOID
Bleach, soaking, wringing, dry cleaning, hot water, and frequent washing - over-washing strips denim's fade and shortens its life more than wear does.
GOOD TO KNOW
The fade on our denim washes is designed to develop naturally with wear - the less you wash it, the better the fade tends to look. Washing inside out protects both the dye and any prints or accessories.
REPAIR & END OF LIFE
Denim is one of the easiest fabrics to repair - most tailors can patch, re-hem, or reinforce high-wear areas like knees and pocket corners. 100% cotton denim (no elastane, no metal trims) is compostable once hardware and labels are removed; stretch denim blends should go to textile recycling instead.
DELICATE FABRICS
Macel™, cupro, lace, and ultra-fine knits -fabrics that need a lighter touch than the rest of the range.
WASHING & DRYING
Cold hand wash, or cold machine wash inside out in a wash bag. Line dry in the shade. If ironing is needed, use a warm iron on the reverse side only.
AVOID
Bleach, soaking, wringing, dry cleaning, and ironing directly over prints or accessories. Also avoid spraying deodorant or perfume directly onto the garment, as it can stain or mark delicate fabric - apply to skin before dressing instead. Be careful with jewellery and when undoing zippers, and don't apply excess tension, as fine fabric tears easily.
GOOD TO KNOW
Eco-friendly, gentle detergents help delicate fabric hold colour and softness for longer than standard detergents.
REPAIR & END OF LIFE
Because delicates are prone to tearing, small snags are best hand-repaired quickly before they run. Composting eligibility depends on fibre - cupro is plant-based and generally compostable once trims are removed; Macel™ and synthetic lace are not, and should go to textile recycling.
SWIM
Made from recycled fibres, with boardshorts also using hemp - built to handle chlorine, salt, and sun.
WASHING & DRYING
Rinse in fresh water straight after wearing to clear out chlorine, salt, and sunscreen before they set into the fabric. Wash in a garment bag with a gentle, eco-friendly detergent, cold and gentle.
AVOID
Bleach, tumble drying, ironing, and dry cleaning. Avoid prolonged direct sun exposure when drying or storing, as UV accelerates colour fade in swim fabric more than in most others.
GOOD TO KNOW
Sunscreen and chlorine are the biggest drivers of swimwear breakdown - the rinse-after-wear step matters more for lifespan than the wash itself.
REPAIR & END OF LIFE
Loose stitching around linings or straps can often be re-sewn. Recycled synthetic swim fabric isn't compostable - dispose of via textile recycling where available rather than general waste.
Explore further
Materials, care, and the people who make it happen - each one has its own page with the full detail.
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