To be at the forefront of sustainability in edgy lifestyle fashion while also inspiring our customers to think differently, question everything, and shake the constraints of society. We believe there’s more to a brand than simply producing “cool” products, so Afends is committed to sustainability and creating a permanent change within the fashion industry that moves away from the exploitation of people and the planet.
To lead the charge in sustainable fashion through innovation and thought provoking campaigns. We aim to be environmentally and socio-economically sustainable in all facets of our company. From product conception through to customer experience, and all things outside and in-between. We aim to drive action, cultivate change and continually innovate new ways to becoming more sustainable.