The longest-lasting garment is the one you already own.
We make our clothes to last - natural or recycled fibres, built for real wear. But the biggest thing that determines how long a piece lives isn't what it's made from, it's how you look after it. A few small habits (wash less, wash cold, skip the dryer) turn a good garment into one that sticks around. Specifics per fabric below.
Seersucker
Lightweight, breathable and a naturally puckered texture.
WASHING & DRYING
Cold hand wash only, or cold machine wash inside out in a wash bag. Line dry in the shade - no tumble drying.
AVOID
Ironing. The puckered texture is woven in, not pressed in - flattening it removes the whole point of the fabric. Also skip bleach, soaking, wringing, hot water, and dry cleaning.
GOOD TO KNOW
The crinkle is structural, not a finish. It won't wash out and doesn't need ironing back into shape after washing. The hemp component in the seersucker gets softer with wear while holding its texture - it's designed to be low maintenance.
REPAIR & END OF LIFE
This fabric is delicate and lightweight. Small holes or tears can appear if worn against rough surfaces and if the seams are put under excess stress. These can be easy hand-stitch repairs to give your garment some extra life. When a piece is beyond repair, donate it if it's still wearable, or take it to textile recycling rather than general waste.
JERSEY & FLEECE
Hemp, recycled cotton and organic cotton blended jersey and fleece - used across tees, singlets, crew necks and hoodies. We use different techniques are used to achieve different finishes but caring for your piece is consistent.
WASHING & DRYING
Cold hand wash, or cold machine wash inside out in a wash bag. Eco-friendly, gentle detergents help hold colour and maintain the fabric quality for longer than harsh detergents. Line dry in the shade. If ironing is needed, use a warm iron on the reverse side only.
AVOID
Bleach, soaking, wringing, dry cleaning, and ironing directly over prints or accessories - heat lifts or cracks prints and flattens brushed fleece pile.
GOOD TO KNOW
We use different dye methods across our pieces to achieve different looks, some that
are designed to fade with wear. This is intentional, not a fault. However washing inside out helps retain the colour and protects both prints and accessories.
REPAIR & END OF LIFE
Small tears or loose seams are usually easy hand-stitch repairs - worth doing before a hole grows, since jersey and fleece can run once a seam starts to go. When a piece is beyond repair, pass it on rather than binning it: still-wearable garments can be donated, and worn-out pieces can go to textile recycling instead of landfill.
Knitwear
Soft, cosy, and prone to losing shape if it's treated like a t-shirt.
WASHING & DRYING
Cold hand wash only, or cold machine wash inside a garment bag on a gentle cycle. Use a wool-specific detergent - it protects the fibres in a way regular detergent doesn't. Never wring. Dry flat in the shade, reshaping gently while damp; never hang wet or dry knitwear, as the weight will pull it out of shape at the shoulders and neckline.
AVOID
Bleach, soaking, wringing, ironing, dry cleaning, and hanging (wet or dry). To avoid tearing or snagging the fabric, be careful when wearing jewellery or sitting against rough or textured surfaces.
GOOD TO KNOW
Pilling can happen when your knits are worn repeatedly in the same area or against abrasive surfaces - it's not a sign of poor quality. A fabric shaver or knit comb will keep it looking fresh. Store folded, never on a hanger, to protect the shape long-term.
REPAIR & END OF LIFE
Small holes and dropped stitches can usually be hand-repaired rather than replaced - worth doing quickly, since a small hole in a knit runs into a bigger one fast. Snagged yarns can be gently pulled back through to the other side using a needle. When a piece is beyond repair, donate it if it's still wearable, or send it to textile recycling instead of general waste.
DENIM
Non-stretch and built to be worn in over time.
WASHING & DRYING
Wash infrequently. Spot clean small stains instead of running a full wash where you can. When you do wash, use cold water with like colours, inside out, on a gentle cycle. Line dry in the shade. If ironing is needed, use a warm iron on the reverse side only.
AVOID
Bleach, soaking, wringing, dry cleaning, hot water, and frequent washing - over-washing strips denim's fade and shortens its life more than wear does.
GOOD TO KNOW
The fade on our denim washes is designed to develop naturally with wear - the less you wash it, the slower the fade. Washing inside out protects both the dye and any prints or accessories.
REPAIR & END OF LIFE
Denim is one of the easiest fabrics to repair - most tailors can patch, re-hem, or reinforce high-wear areas like knees and pocket corners, and doing so early adds years to a pair rather than replacing it. When a pair is beyond repair, donate it if it's still wearable, or take it to textile recycling rather than general waste.
DELICATE FABRICS
Macel™, cupro, lace, and ultra-fine knits - fabrics that need a lighter touch than the rest of the range.
WASHING & DRYING
Cold hand wash only, or cold machine wash inside out in a wash bag. Line dry in the shade. If ironing is needed, use a warm iron on the reverse side only. If you don't have a garment bag, a pillowcase tied up will also work - this helps prevent the fabric from snagging in your machine.
AVOID
Bleach, soaking, wringing, dry cleaning, and ironing directly over prints or accessories. Also avoid spraying deodorant or perfume directly onto the garment, as it can stain or mark delicate fabric - apply to skin before dressing instead. Be careful with jewellery and when undoing zippers, and don't apply excess tension, as fine fabric tears easily.
GOOD TO KNOW
Eco-friendly, gentle detergents help delicate fabric hold colour and softness for longer than standard detergents.
REPAIR & END OF LIFE
Because delicates are prone to tearing, small snags are best hand-repaired quickly before they run into a bigger hole. Washing gently and avoiding tension on zips and seams is what actually extends the life of these pieces the most. When a piece is done, pass it on rather than binning it - still-wearable delicates can be donated, and worn-out pieces can go to textile recycling instead of landfill.
SWIM
Made from recycled fibres, with boardshorts also using hemp - from the shoreline to wherever the day takes you.
WASHING & DRYING
Rinse in fresh water straight after wearing to clear out chlorine, salt, and sunscreen before they set into the fabric. Wash in a garment bag with a gentle, eco-friendly detergent, cold and gentle.
AVOID
Bleach, tumble drying, ironing, and dry cleaning. Avoid prolonged direct sun exposure when drying or storing, as UV accelerates colour fade in swim fabric more than in most others.
GOOD TO KNOW
Sunscreen and chlorine are the biggest drivers of swimwear breakdown - the rinse-after-wear step matters more for lifespan than the wash itself.
REPAIR & END OF LIFE
Loose stitching around linings or straps can often be re-sewn. Recycled synthetic swim fabric isn't compostable - dispose of via textile recycling where available rather than general waste.
Explore further
Where we came from and what we stand for, plus the sustainability work behind the brand.
