Stockholm based freelance print designer and tattoo artist, Anouk, brings her dreamy, whimsical world to life with a signature touch of edge. A lifelong collector, she draws inspiration from the trinkets, fruit stickers, shells, and old photographs she’s gathered over the years. Each piece a tiny spark that feeds her creative process.

For our 'Create Not Destroy'collection, Anouk set out to design a series of wearable keepsakes. Starting with a moodboard, she began sketching ideas that made her smile, pulling from her love of pottery, ceramic tiles, and everyday objects with charm and character.

Although she now works primarily in digital format, Anouk keeps the hand drawn essence alive by scanning and layering her illustrations.

Her favourite piece from the collection is the black floral print, seen on the ‘Anouk’ Oversized Tee, a design that perfectly captures her world of soft romanticism and bold expression.