More than ever before, brands and retailers are being held accountable and are beginning to realise that their fashion statements need to be embodied in truth. The words are meaningless without real, tangible information.
At Afends, we know we’ve been doing a lot of good things in the way of sustainability for the past few years, however we were falling by the wayside when delivering the information that we knew and cared about to our customers.
We’ve realised we need to be here to educate as well as deliver the goods as we too see value in becoming transparent across all aspects of the business. It’s a long journey with vast amounts of research on our part, as well as informing and educating anyone we work with on why they should be more transparent too. We want to know and we want to publish our social and environmental impact from the beginning of the supply chain through to our clothes getting delivered to our customers.
Every step has an impact, and nearly every impact can be mitigated by more informed business decisions.