December 14, 2017

Italian Summer with Christina Macpherson

For the third drop of the Women’s Summer 2017 collection we sent local beauty Christina Macpherson to the gorgeous Amalfi Coast and rolling hills of Tuscany to delve into the romantic scenery of Italy.

It was the perfect backdrop for the Summer collection- classic earthy tones of tan, maroon, cream corduroy and vintage blue denim work beautifully with the whimsical landscapes and cute villages that Christina visited. Simplicity, natural beauty and a sense of adventure shines through the collection.

Key stories of the collection include the Stripe Tube Tank, Saturday Beach Shorts, Lola Dress and Joni One Piece all in an exclusive retro stripe. Easily matched with neutral pieces such as the Jawbreaker in Cream Corduroy or Tube Tank, the Retro Stripe story will be a favourite in any wardrobe. The 70’s inspired Belle Jumpsuit features a deep V halter neckline and wide leg- perfect for day and night adventures. Designed to be worn one its own or with a cute tee or blouse, it is versatile in a vintage denim blue. There’s also a touch of suede in this collection, which complements the earthy tones. The Maeve Overalls features a retro overall look with the centre loop zipper, cute front pockets and back ring detail in brushed gold.

The Summer 2017 Women’s Collection is available at Afends concept stores, select global stockists and at afends.com. Check out the campaign shoot and video to see what went down when Christina visited Italy...