The youth are the future and we feel it’s important for Afends to be a role model in sustainable practices. We’ve spent years researching Hemp, our favourite eco-friendly fabric alternative that’s been dismissed largely due to outdated propaganda.
Considered an environmental super fibre, Hemp is one of the most durable and economically viable all-natural threads. The Afends Hemp Revolution is our way of promoting sustainability to our consumers as well as the surf and fashion industries. The fashion industry alone is one of the biggest contributors of pesticides worldwide mainly due to cotton farming.
Hemp can clean the atmosphere and protect the environment and even reversing damage done to it. Global warming is the result of high levels of carbon dioxide, or CO2. Hemp consumes four times as much CO2 as trees do, effectively fighting global warming.