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Afends

ORGANIC VS CONVENTIONAL

As we take more steps towards a sustainable future by expanding our hemp and organics range, we realised our denim was high up on the list of things to tackle. We began experimenting to see just what we could come up with, and the results are in.

IT'S ONLY ORGANIC WHEN IT'S CERTIFIED.

IT'S ONLY ORGANIC WHEN IT'S CERTIFIED.

Certified organic cotton yarn is cotton produced in compliance with organic agricultural standards. It puts people and the planet first by using only natural and holistic processes to cultivate the crops. To ensure the fibres you’re buying aren’t frauds, look out for OCS or GOTS certified organic cotton clothing.

Benefits
  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

ORGANIC COTTON PUTS THE PLANET FIRST.

ORGANIC COTTON PUTS THE PLANET FIRST.

Organic cotton farming uses 62% less energy than conventional cotton. To put that into perspective, the amount of energy saved in one year is the equivalent of leaving a 60-watt lightbulb on for 549 314 years.

Benefits
  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

ORGANIC COTTON IS A DIRTY CROP

ORGANIC COTTON IS A DIRTY CROP

Organic cotton is our global warming warrior - by avoiding nitrous dioxide-releasing fertilisers and pesticides and using fewer mechanised farming practices, organic cotton produces 46% less CO2 than its conventional cousin. By saving an average of 92.5 million kg of CO2 per year, this is the equivalent of driving a car around the world 13 572 times.

Benefits
  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

ORGANIC COTTON IS GOOD FOR THE GROUND

ORGANIC COTTON IS GOOD FOR THE GROUND

Organic cotton farming promotes healthier soil through crop rotation, moisture retention and natural methods such as composting. As a whole, the growth of organic cotton replenishes and maintains soil fertility in comparison to the toxic chemicals used to farm conventional cotton.

Benefits
  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

ORGANIC IS GOOD FOR YOUR SKIN.

ORGANIC IS GOOD FOR YOUR SKIN.

Using less harmful chemicals makes organic cotton much better for your skin. Due to its hypoallergenic properties, it's especially friendly for those who suffer from sensitivity, irritation and issues such as asthma and eczema.

Benefits
  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

  • afends water saved

    86%

    Less water

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