Sustainability has always been in AFENDS DNA. Especially when it comes to crafting our mens jeans. Since we launched our Hemp Revolution 6 years ago, we’ve been among the first to develop sustainable denim collections in Australia with the Afends Hemp Denim range, executed in supersoft cotton blended hemp, as well as our Organic Denim collection, constructed from 100% certified organic cotton.

With a collection of earthy and classic denim washes; our 90s-inspired denim and classic styles provide a range of high-quality jeans for men: from stretch and regular jeans to relaxed, loose cuts and baggy fits. Explore black-washed jeans as well as more muted hues of blue. Included are classic and authentic blue jeans, worn blue pieces and more vintage washes like the 'Original Rinse' that carries its own signature.

Straight out of the 90s, The Ninety Twos are our first choice every time. Available in several washes, including a vintage washed black shade, these midweight jeans will continue to define your everyday collection.

Expect rigid denim with a unique look and feel. We keep injecting more sustainable and ethical initiatives in our Denim ranges. Complementary to using 100% eco-friendly fabrics, we’ve teamed up with Jeanologia to develop a low impact washing and finishing method for our entire denim program.

Our jeans will serve you well for years. Double down on denim with our denim jackets for men or find the ultimate combo with our men’s tees and hoodies for men.