The Afends Hemp Revolution is our way of promoting sustainability to our consumers as well as the surf and fashion industries. The fashion industry alone is one of the biggest contributors of pesticides world wide – mainly due to cotton farming. The more we investigated and researched hemp, the deeper our understanding became that this plant is the way of the future. No chemicals or pesticides are needed to grow it, and with an extremely quick growth rate and it requires much less water to grow as opposed to cotton.
80% of all textiles, fabrics, clothes, linen, drapes, bed sheets, etc., were made from hemp until the 1820s, with the introduction of the cotton gin.
In 1916, the U.S. Government predicted that by the 1940s all paper would come from hemp and that no more trees need to be cut down. Government studies report that 1 acre of hemp equals 4.1 acres of trees.
Hemp can clean the atmosphere and protect the environment and even reversing damage done to it. Global warming is the result of high levels of carbon dioxide, or CO2. Hemp consumes four times as much CO2 as trees do, effectively fighting global warming.
Hemp can grow nearly anywhere in the world, in many types of soil — even in short growing seasons or in dry regions — and helps purify soil as well as kills some types of weeds.
Hemp processed with lime to create a concrete-like material can be used for insulation in houses. Hempcrete can replace wood to build very durable and breathable homes.
Due to it being a protein that contains amino acids and vitamins, hemp seeds are one of the most nutritionally dense foods, which can also be made into oil or flour.
In 1941, Henry Ford displayed a car that was made out of soybean, hemp and plastics; it was lighter than steel and withstood ten times the impact...without denting.
The hemp seed contains a nutrient that’s also in, wait for it, breast milk. Yeah, the seed contains an oil also found in breast milk. The oil has other omega-3 and 6 fatty acids which makes it healthier than most varieties of vegetable oil.
Oldest known records of hemp farming go back 5000 years in China, although hemp industrialization probably goes back to ancient Egypt.
Marijuana and hemp seeds originate from cannabis plant, but hemp and marijuana are not the same. Agricultural hemp contains almost no tetrahydrocannabinol, the psychoactive ingredient in marijuana that causes you to get high.
The youth are the future and we feel it’s important for Afends to be a role model in sustainable practices. We have spent over two years researching hemp - using all means necessary, the internet, talking to people in the industry, watching documentaries and even going to Australia’s largest hemp field and what we took away from this research is that hemp is the most sustainable way to make clothing, by a long shot. However, the hemp industry is still stuck in the 1800’s when it comes to technology due to the criminalisation of hemp products and their derivatives for so many years. The taboo surrounding this plant is still its downfall.
Despite this, the hemp industry is on the rise! Hemp makes incredible durable clothing and becomes super soft over time, wearing in not out. Our Hemp Revolution campaign isn’t just about using hemp in the clothing industry, but in many other industries - fuel, medicine and building to name just a few. We want to take this opportunity to showcase what an incredible plant hemp really is - help us spread the word and become a Hemp Ambassador with us! By investing in the Afends 'HEMP REVOLUTION' you are helping the fashion industry move towards the use of more eco friendly fabrics!
The Hemp 1.0 board shorts were made from 100% Hemp fibre. This made them one of the most sustainable board shorts in the world. Hemp is hands down the best way to make clothing fibres for the earth. The 1.0 short is very comfortable and over time it will soften with wear. However it will take longer to dry than the 2.0 and doesn’t contain spandex which allows for the material to stretch.
The Hemp 2.0 board shorts were our organic version of the modern day high performance stretch board short. It is a blend of hemp fibre, recycled polyester, and spandex – allowing the material to stretch and dry quickly. Here at Afends we see and promote the importance of recycling but also strongly feel it's more important to promote a cleaner, better way to make fibres from the get go and our research suggests that the way to do this is with hemp. The 2.0 trunks is ever evolving for performance in surf, as technology for hemp fibres evolve, we will continue improving them.
The Hemp Trunks 3.0 Boardshorts are made from 53% Hemp, 44% Recycled Poly, 3% Elastane and cut to a standard 18" block. These trunks run slightly large, but still sits just above the knee so it doesn't catch. These Eco-Friendly trunks are Non-GMO, made from stronger natural fibres and are mould resistant. Best of all, they go buttery when wet and can be used in all water types. The fit is relaxed and designed for surfing in all conditions.
Our industry-leading version, the Hemp 3.0’s were an amazing short, when looking to update the style we only made changes we thought were absolutely necessary. Slight adjustments to the fit were our first stop. Secondly, we updated the waistband to allow for a pull through drawcord, perfect for people stuck in half sizes or when you just need ‘em a little tighter or looser. Finally, there’s no chance of rashing up when you surf, using one seamless piece of fabric for each leg panel, we removed the in-leg seam to create the best hemp boardshorts on the market.